Geof Baker

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Geof Baker


Managing Director, VenAdvisory

Geof Baker works at VenAdvisory, an advisory firm that helps customers realize value faster and speed time to market.   We fuel top-line growth, differentiate customer solutions, validate product-market fit, build better business cases, deploy digital health technologies and gain early sales.  For the past 25 years, I’ve been fortunate to have many great mentors and diverse healthcare work experiences.  This has helped me navigate as an entrepreneur, CEO, P & L owner, technology executive, and board member.  It’s inspiring to have helped 75 CEOs in the past two years and to see the positive difference I can make.

I’m active in digital health leadership communities, a speaker and mentor to several companies. Previously, I founded and sold several service and software companies.  I have worked as Chief Marketing officer for a $100M HIT company, served in executive roles at Cognizant, founded, built then sold a $30M healthcare analytics company to IMS Health and a bundled payments company to Optum.  I also worked for HCA, BDC Advisors and Cigna.

Geof received his MBA, at the Wharton School of Business and BA from Williams College.


11:10 - 12:00

Positioning For Commercial Success – From “So-What” to Breakthrough
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