Positioning For Commercial S uccess – From “So-What” to Breakthrough

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Positioning For Commercial S uccess – From “So-What” to Breakthrough

Go-to-market (GTM) commercialization for digital health solutions is challenging. Only 5% of all launches make it. Markets are overcrowded, sales cycles are long, customer adoption requires change and business cases are hard to make. Healthcare entrepreneurs need product-market fit and evidence. How do you design for commercialization success? We’ll hear from our panel as they share exceptional stories on how early stage healthcare companies with different business models found their path to success (e.g., making compelling business cases, differentiating in crowded spaces, acting on insights from customer validation and gaining market acceptance).

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